Because I’ve been steeped in the study of Buddhism for decades, and have a reasonable degree of familiarity with the original texts (mostly in English, although I studied Pali at university too) there aren’t too many Fake Buddha Quotes that have taken me in. There were three or four that I’d come across repeatedly in books on Buddhism, often by respected authors, that had me completely fooled, but most of the fakes circulating on Twitter and Facebook stood out like novelty Groucho glasses on the Mona Lisa.
Once I started researching the more obviously fake Buddha quotes, however, I realized that quotes sites have no quality control whatsoever, and that many publishers apparently don’t either. And so I started to question many of the other quotes I came across and that I’d often used in my teaching. That quote from Anaïs Nin, “And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom”? Not by her at all! Petit-Senn’s “It’s not what we have that constitutes our abundance, but what we appreciate”? If it’s anywhere in his works, I haven’t been able to find it. Einstein’s thing about fish climbing trees? Ridiculous!
Now I check almost every quote I find before deciding whether or not to pass it on. Many of the quotes ascribed to the Founders of the US turn out to be patent fakes, serving political ends. Most Einstein quotes turn out to be fakes as well.
It’s all too easy to be taken in by fake information. David N. Rapp of the Department of Psychology and School of Education and Social Policy, Northwestern University, who has studied why we succumb to false information, points out that “We’re bombarded with tons of information all day; it’s a nightmare to critically evaluate all of it.”
Rapp says it’s not that we’re lazy, “though that could certainly contribute to the problem. It’s the computational task of evaluating everything that is arduous and difficult, as we attempt to preserve resources for when we really need them.” I’m not sure if I quite get the distinction between being lazy and avoiding doing something that seems arduous, however!
Anyway, Rapp makes three suggestions to avoid falling into the misinformation trap, and I’d like to present those and comment on them in relation to fake quotes, rather than the original context of not memorizing junk info:
Critically evaluate information right away.
That may help prevent your brain from storing the wrong information. “You want to avoid encoding those potentially problematic memories,” Rapp said.
I’d suggest assuming that any quote you see is fake or falsely attributed until proven otherwise. Based on my past experience, 90% of the time you’ll be correct. Of course if you don’t mind the fact that our society is drowning in bogus information, and your sense of personal integrity doesn’t extend to caring about whether what you say (or quote) is true or not, then feel free to ignore this advice!
Consider the source
People are more likely to use inaccurate information from a credible source than from an unreliable source, according to Rapp’s previous research. “At this point, it’s even clear to Donald Trump’s proponents that his words are often nonsensical,” Rapp said. “But his strong supporters who want him to be right will do less work to evaluate his statements.”
I’ve had people tell me that a quote from an unknown source is actually by x. Their source for this information? The internet. Yup, “I read it on the internet, so it must be true,” is a guiding principle for many people. Unfortunately, quotes sites, blogs, Facebook, Twitter, etc., are not bastions of fact-checking. Just because a quote pops up on your social media feed doesn’t mean it’s accurate or correctly attributed.
Beware of truthy falsehoods.
“When the truth is mixed with inaccurate statements, people are persuaded, fooled and less evaluative, which prevents them from noticing and rejecting the inaccurate ideas,” Rapp said.
Why do we reflexly hit the share button when we see a quote? It’s because it pushes an emotional button. Those who pass on fake information are often trying to manipulate you, relying on your emotional responses overruling your rational mind. Perhaps the quote outrages us. Perhaps it generates a gleeful sense that “This will show those right wing gun-nuts/anti-2nd amendment liberal traitors!” In the case of a Fake Buddha Quote it may just be that sense of “I agree with this!” (Subtext: “The Buddha agrees with me! I must be so wise!”)
When you notice your emotions surging upon seeing a quote on social media, pause. This is a danger sign. It’s advance notification that you’re about to be someone else’s tool. Pause, take a breath, and then (maybe) do a little digging around to see if the quote’s actually genuine or not. (Hint: just because you see it on a bunch of webpages doesn’t mean it’s genuine!)
These three steps will help you be a more conscious and conscientious sharer. And that’s important. As Einstein said, “Whoever is careless with the truth in small matters cannot be trusted in important affairs.” Of course Fake Einstein Quotes abound, but as it happens this one is genuine. It comes from the piece of writing he was engaged in at the time of his death.